The Game-Long Trap

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The Man: Gets down to what it's all about, doesn't it? Making the wrong move at the right time.
- The Cincinnati Kid, 1965

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Try and cultivate a certain table image amongst your opponents - then when the cards support it, play completely opposite. You often make the most money when you change your style of play; catch your opponents off guard with 'the wrong move' when really it's the right time.